(Other examples include the town in Japan that supposedly changed its name to “Usa” so that it could stamp “Made in USA” on its exports, or the meat company that chose “100% Beef” as its moniker so that it could ship sub-standard beef in boxes marked “100% Beef.”)īack to our story: In 1991, Kentucky Fried chicken announced that it was officially changing its name to “KFC” (as well as updating its packaging and logo with a more modern, sleeker look). Obviously, this tale is complete hokum, one of the many business legends concerning attempts to avoid government regulations through the expedient of a deceptive name change. Food and Drug Administration stepped in and told Kentucky Fried Chicken that the genetically engineered creatures they were producing on their poultry farms could not legally be marketed as “chicken.” Rather than give up the lucrative sales of meat from their big-breasted, multi-legged fowl to adhere to FDA regulations, the company deftly sidestepped the problem by changing their name to “KFC,” thus eliminating all mention of the word “chicken” from their menu and advertisements.
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First of all, let’s dispense with one of the sillier claims circulating about this topic: The good folks at Kentucky Fried Chicken were allegedly breeding “mutant” chickens with extra-large breasts and additional legs (four, six, or eight, depending on which variation of this wacky legend you heard).